Nowadays companies are increasingly allocating funds to Employer Branding. Parallel with this popularity some departments such as marketing and PR are beginning to stake their claim on employer branding activities. If continues this way HR may be totally excluded. “Having more branding experience than HR” is the primary justification for this practice. But in reality […]
Diagnosing Your Employer Brand
In my previous article “Recruiting and researching in Turkey” I proposed that Turkey can be seen as a prominent country not only for global recruiters but also for recruiting researchers. Since Turkey ranks among developing countries and differs from US with his collectivist culture, it is possible to assert that any US based management approach […]
Recruiting and Researching in Turkey
In his March 2006 article, “Recruiting in Europe”, Dr. John Sullivan underlined that talent has become a global commodity and that recruiters’ toolkit should contain an arsenal of tools that work outside their backyard as well. Sullivan also called for attention to Turkey that produce highly educated populations and yield the ever-so-popular wage differential. Turkey […]