1 0 Archive | Ağustos, 2010
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PR’s Business.">Employer Branding is not PR’s Business.

Nowa­days com­pa­nies are inc­re­asingly allo­ca­ting funds to Emp­lo­yer Bran­ding. Paral­lel with this popu­la­rity some depart­ments such as mar­ke­ting and PR are begin­ning to stake their claim on emp­lo­yer bran­ding acti­vi­ties. If con­ti­nues this way HR may be totally exc­lu­ded. “Having more bran­ding expe­ri­ence than HR” is the pri­mary jus­ti­fi­ca­tion for this prac­tice. But in reality […]

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